EP 106 - Powerhouse Profile: Balancing Reinvention, Risks, and Rewards with Your Rebrand with Ashley Pendergraft

In this episode, Ashley Pendergraft, an Airtable expert, shares her journey of transitioning from running in-person accountability groups to becoming an agency owner focused on helping coaches manage their businesses using Airtable. She discusses the importance of rebranding and personalization, as well as the benefits of delegating creative support. Ashley emphasizes the power of branding results and accountability, and how Airtable can be used to track and showcase client progress. She also predicts that Airtable will become a non-negotiable tool for operations managers and expects it to continue leading the industry with its updates and features.   Takeaways Rebranding can provide a fresh start and allow for personalization and customization of a brand. Delegating creative support can save time and ensure a consistent and professional brand image. Branding results and accountability are crucial for building trust and showcasing the value of a program or service. Airtable is a powerful tool for tracking and managing client progress, and it is becoming a non-negotiable tool for operations managers in the coaching industry. More About Ashley  Ashley Pendergraft is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out. She runs the group program, Systems Over Stress, and her agency supports coaches with Airtable builds. Connect with Ashley below: Ashley's website:  https://systemsoverstress.co/ Ashley's Instagram: https://www.instagram.com/systemsoverstress/ Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training   Chapters 00:00 Introduction and Background 01:28 Transition to Airtable and Starting a Business 08:20 Rebranding Process and Personalization 11:38 Juggling Moving Parts and Delegating Creative Support 23:14 Branding Results Forms and Airtable Bases 27:59 The Future of Airtable and Reputation Building 32:05 Offers and Where to Find Ashley