EP 118 - Brand Trend Report for Q2 2024: Transparency, Mini-Branding For Offers, Self-Labeling and More

We're kicking off Q3 with a comprehensive recap of Q2's brand report. The online landscape is constantly changing and staying in the know could mean the difference between landing the next cold lead, and missing them. Now, there's no reason to be obsessive about trends. So I think a quarterly recap is the perfect time to take stock of what's happening around us!    I'm not about trend chasing. These trend reports are more about being aware of trends so you can adopt what feels aligned for your brand and ditch the rest. First of all, I'm seeing a much bigger need for clear values, transparency, and vulnerability. Unfortunately, a lot of people have been burned by a client experience that didn't match the marketing.   A business owner could make themselves out to be super Type A and on top of it, but behind the scenes, they're leaving loose ends left and right. Because of this, buyers need to actually see values in action through your marketing. People are starting to see that actions speak louder than words, so a full brand experience that matches up with the client experience is more important than ever.    We'll be diving into everything from mini-branding for individual offers to the evolution of content creation. Tune in to hear why I personally think that less is more and what I'm doing to make sure our brand doesn't become white noise to my audience.    In this episode, we're chatting about:  How brands are building credibility in the currrent market  The need for transparency that goes beyond income claiming How to stand out as branding photoshoots get more creative across the board  What I think of mini-branding for individual offers  Connect with me:  Website Join our email list! Instagram Pinterest Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue    Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer