EP 120 - Five Forms of Attachment That Are Hindering Your Brands Growth

Your brand is NOT a direct extension of your identity. It's a separate entity. So today, I'm walking you through some of the things that make it obvious to me that a business owner is experiencing unhealthy attachment to their brand.    It's a fine line, right? There's so much messaging about making your brand personal, staying consistent, etc. But it's so easy to take that advice too far and become inflexible in your approach. We break down five forms of attachment — to identity, visuals, knowledge, comfort, and audience — and discuss how each can hinder your brand's growth.    You can opne up opportunities for innovation when you see your brand as a product. For example, if Apple refused to innovate past the iphone 4 because they were too attached to the features of the past, they would be no where near as powerful as they are today. Just because something works today, doesn't mean it's going to automaticall work tomorrow.    In this episode, we're chatting about:  How I can spot a business owner that's too attached to their brand  Why you can't be too attached to the visuals of your brand  What I mean when I say that it's possible to be too attached to knowledge  How stepping out of your comfort zone can increase conversions Connect with me:  Website Join our email list! Instagram Pinterest   Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue    Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer