EP 127 - Powerhouse Profile: Rebranding in Your 40s with Heather Hammell

In today’s installment of our Powerhouse Profile series, I’m thrilled to introduce you to Heather Hommel, a life and business coach specializing in myofascial release therapists. She recently went through the rebrand process with Highflier Powerhouse so she’s sharing what initially prompted her to consider rebranding—a thought that hadn’t been a priority previously.  Coming from a background where creativity and brand identity weren’t top of mind, Heather admitted that she had a “scrappy, do-it-yourself” approach to branding. She was comfortable with technology, posting on Instagram, and making do with a photo shoot from years ago. It wasn’t that her clients were expecting anything different.  In fact, Heather’s journey to building a client base is a testament to the power of authenticity. She began by speaking directly to her niche—myofascial release therapists—as if they were the only people on the internet. This targeted, raw communication helped her connect with her audience, even if that audience was small at first.  Her branding, however, was a different story. While it wasn’t messy, there was no real thought behind it, and she realized that she had never considered the impact that colors, fonts, and overall aesthetic could have. This led to a significant concern: would rebranding make her less accessible and relatable to her clients?   In this episode, we're chatting about:  Heather's background and initial thoughts on rebranding The challenges Heather faced in the rebrand process The impact of rebranding on Heather's business How creating a "creative persona" helped Heather in her process   Connect with Heather below: Heather's website Heather's Instagram     Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer