EP 93 - Powerhouse Profile: Building and Mastering Your Personal Brand with Confidence on LinkedIn with Simi Awokoya

In this episode, Simi Awokoya, a career and Personal Brand Coach for Women of color in corporate and entrepreneurship. She shares her expertise on leveraging LinkedIn to attract high-ticket clients. She emphasizes the importance of branding your LinkedIn profile and discusses the differences between LinkedIn and Instagram, highlighting the professional and thought leadership aspects of LinkedIn. She explains how to create content that resonates with your target audience and shares her own journey of growth and progress on the platform using the help of Brand Revenue Lab. Additionally, Simi discusses the use of brand archetypes that she's learned inside the program and offers practical advice for getting started on LinkedIn.   Takeaways Optimize your LinkedIn profile by branding each section, including the headline, about section, featured section, and recommendation section. Differentiate LinkedIn from Instagram by understanding its professional and thought leadership aspects. Create content that resonates with your target audience by addressing their pain points, sharing success stories, and providing valuable insights.  Utilize Brand Revenue Lab's brand archetypes to position yourself effectively on LinkedIn and attract the right audience. Take the first steps on LinkedIn by optimizing your profile and leveraging its features to showcase your expertise and build credibility. More About Simi Awokoya Her personal brand has been recognized in Forbes 30 under 30 and by the British Prime Minister for her services to women's careers.  Now she helps women use their skills and experience to launch their personal brand so they can increase their salary by changing careers, book speaking engagements, secure brand collaborations, host workshops and attract income-generating opportunities. Connect with Simi below: Simi's website: https://coach-simi.com/personal-brand-accelerator Simi's LinkedIn: https://www.linkedin.com/in/simiawokoya/  Simi's Email List: https://coach-simi.com/email Simi's Instagram: https://www.instagram.com/coachsimi/     Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue     Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training