EP 95 - What You Need to Build A Six Figure Brand As A Coach or Service Provider

In this episode, Jasmine discusses the importance of building a brand foundation and understanding your brand archetype in order to build a successful six-figure brand as a service-based business owner. She emphasizes the difference between growing a business and growing a brand, and how a strong brand foundation can set you up for long-term success. Jasmine introduces the concept of brand archetypes and explains how they can help you position yourself as an expert and attract clients consistently. She also highlights the importance of leveraging your archetype to make a big impact and sign high-paying clients.     Takeaways Building a brand foundation is essential for long-term success and scalability. Understanding your brand archetype can help you position yourself as an expert and attract clients consistently. Leveraging your brand archetype can help you make a big impact and sign high-paying clients. Mastering the skill of attracting cold leads is crucial for building a six-figure brand.   Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience   Chapters 00:00 Building a Brand vs Growing a Business 01:27 The Importance of a Strong Brand Foundation 05:19 Avoiding Undercharging and Maintaining Self-Respect 06:19 Understanding Your Brand Archetype 07:21 The Five Brand Archetypes 09:48 Implementing Your Brand Archetype 18:08 Using Your Archetype to Sign Clients Consistently 20:30 Making a Big Deal Out of Your Clients 21:13 Positioning Your Brand as an Expert 23:38 Implementing Your Archetype in Selling and Marketing 25:32 Assessing Your Brand Archetype Implementation 28:19 The Importance of Brand Foundation and Archetype 29:46 Mastering the Skill of Attracting Cold Leads