The diverse experiences of farming

A lot of urban dwellers get their information about farming from supermarkets, new research suggests. A Massey University research project surveyed over 1300 urban and rural people about their views on farming.A lot of urban dwellers get their information about farming from supermarkets, new research suggests.A Massey University research project surveyed over 1300 urban and rural people about their views on farming.This urban-rural connection point is one of several key findings that came out of the Diverse Experiences of Farming project, that was co-funded by Our Land and Water National Science Challenge.Dr Janet Reid from Massey University's School of Agriculture & Environment co-led the research. She spoke about the findings at the Food, Farming & Freshwater Roadshow in Renwick in February.Hear more about the research here Go to this episode on rnz.co.nz for more details