Edelman’s 2025 Trends Report: Navigating the Tipping Points

In this special episode, Edelman’s Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity. As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world. Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025 Want to learn more? Contact Chris and the Edelman Strategy team at [email protected]