Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)

Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful. But don’t stop there. You could have the most compelling and creative ad campaign, but if you don’t optimize for every customer touch point, you are undercutting the expectation you have built for the customer with the reality your brand is actually delivering. So I love this lesson from a recent podcast guest application – “Marketing is the chief cust...