Boosting Bone Health with E-commerce Strategies | Edward Yu from AlgaeCal

Join us on Pathmonk Presents as we chat with Edward Yu, Director of E-commerce and Growth at AlgaeCal, a leading bone health company. Edward shares how AlgaeCal’s clinically supported supplements help increase bone mineral density, even for the elderly. He dives into their customer acquisition strategies, emphasizing organic and paid search to reach their core demographic. Edward also reveals tactics like heatmaps and iterative ad optimization to boost conversions. Learn how AlgaeCal prioritizes customer-centric journeys and team cohesion to drive growth. Tune in for actionable insights to elevate your e-commerce game and inspire healthier lives.