Decarbonizing Real Estate: Sustainable Solutions for Construction | Reshma Baskaran of Accacia

Join us on Pathmonk Presents as we welcome Reshma Baskaran, Growth Marketing Manager at Accacia, a platform simplifying decarbonization for real estate. In this episode, Reshma shares how Accacia helps track carbon emissions and promotes green construction with sustainable materials and energy-efficient solutions. Discover their strategies for engaging a niche audience through networking, thought leadership, and a user-focused website. Reshma also dives into her day-to-day marketing tasks, offering insights on content creation and community-driven growth. Tune in for actionable tips on building trust and driving conversions in a legacy industry committed to sustainability.