Navigating Demand Generation in the Supply Chain Industry | Interview with Kara Smith Brown from LeadCoverage

Would I be wrong in assuming that boosting lead generation and driving inbound conversions is a high priority for any B2B business? LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. Kara Brown, Founder, and Chief Revenue Officer discusses their specialization in demand generation for the supply chain industry. They help clients turn on the sales engine and invest in sales and marketing tools after a period of high demand in operations. Their acquisition of new clients is mainly driven by LinkedIn posting, attending trade shows, and receiving referrals. Kara emphasizes LeadCoverage's role as a center of excellence and thought leaders in the supply chain space, providing clients with their market perspective. Their methodology revolves around sharing market-specific PR, tracking customer interest through HubSpot, and prompt follow-up on buying signals.