Parasite SEO, Press Releases & Manipulating AI Overviews

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it still works - Press releases as backlinks, brand authority, and narrative control - The Black Friday/seasonal sales SEO hack - How AI Overviews amplify whatever narrative you feed them - The risks (and opportunities) of AI-driven search - Real stories from supplements, SaaS, and enterprise SEO Whether you’re an SEO pro, a marketer, or a business owner, this conversation will give you tactical insights you can use immediately to rank higher, protect your brand, and stay ahead of the AI revolution. ⭐️ Harpreet Singh’s Personal Site - https://harpsdigital.com  ⭐️ Harpreet on X - https://x.com/harpreetchatha_ ⭐️ Harpreet’s Newsletter - https://seoespresso.com ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:23 Discovering AI Manipulation Techniques 01:20 Press Releases and SEO Strategies 02:52 Impact of Press Releases on Rankings 04:15 Cost-Effective Press Release Services 05:50 Using Press Releases for Local SEO 07:25 AI Influence and Brand Control 13:02 Black Hat Tactics and Ethical Concerns 14:17 SEO in Advertising-Restricted Industries 19:52 Holistic SEO Strategies 29:45 Interactive Content and User Engagement 35:28 SEO Challenges with AI Overviews 36:16 AInvest: A Case Study 37:23 The Role of Transparency in AI Content 41:03 Expert Reviews and Affiliate Marketing 45:50 Corporate SEO Strategies 54:14 Press Releases and SEO Tactics 01:02:42 Unique Link Building Tactics 01:07:39 SEO Espresso and Parasite SEO 01:09:49 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #technicalseo #seotips #growthhacking