Laurel Mintz: Fabric VC

In this episode, Joel Palathinkal welcomes Laurel Mintz, General Partner at Fabric VC, to discuss her career shifts, education, and entrepreneurial journey. Laurel shares her insights on founding Elevate My Brand, exploring marketing lifecycles, conversion funnels, and customer acquisition strategies. The conversation covers competitive analysis, adapting to a cookie-less marketing environment, and utilizing influencer marketing strategies. Laurel delves into PR timing, transitioning to investment topics, and her personal investment journey. The episode explores the parallels between marketing and fundraising, effective branding tools, and the importance of a personal brand. It concludes with lessons learned and closing acknowledgements.