E7: An ethical farm-based skincare company built out of necessity | James Ray of Little Seed Farm in Lebanon, TN

How do you face financial uncertainty when making the move rurally? James Ray is someone who would describe himself as extremely cautious. In the city, he worked as a financial analyst on Wall Street, and was well-aware of the risks associated with leaving steady employment. He saved nearly everything he made for years. When James and his wife Eileen finally made the move and purchased land, James kept his city job and telecommuted to help with the start up costs associated with getting...