E.03 Growing social media in the music industry with Kelley Franklin

Before calling Berlin her home, Kelley Franklin mingled with the creative scene - artists, musicians and DJs back in New York and London. She is the frontrunner of social media marketing, started her way all the way back in 2010 helping an independent record label build their brand and bootstrapped her own booking agency. In Berlin for two years she was building up social media strategy and brand for banking-tech unicorn N26, one of Germany’s largest startups. Today she is working at Universal Music, this time, the world’s biggest music company, where she leads the international marketing department. In this episode you will get to know the do’s and don'ts of personal branding, where the music industry is heading and why FinTech still has her heart.