E.44 What is takes to build an organic beauty brand with Stephanie Dettmann

After studying communications and business, Stephanie Dettmann started her advertising career in 1998 at the well-known creative agency Jung von Matt. She worked with lifestyle brands such as Sixt, Mini, BMW, Ferrero and many more. Then came a change in her life as she switched to the beauty industry and co-founded organic beauty label UND GRETEL. We speak about how she selected her first business partners and built the company brand from scratch. Stephanie also shares the key success ingredient behind building a beauty label in a highly competitive cosmetic market. When you feel like you want to learn more about the show, find us on instagram at @waa.berlin.