E.48 Unlocking new ways of rewarding communities via Web3 with Katia Yakovleva

From a no-name startup to a post-IPO industry giant, Katia Yakovleva joined Spotify back in 2009 as one of the first sales executives. She built out advertising sales both in Spain and Germany and was leading strategic accounts, generating millions of revenue for the company over the years. Today Katia is wearing many hats. She is the Co-founder and Chief Commercial Officer at Beyond, angel investor and a podcast host. In this episode we speak about her wild ride at Spotify, her mission to share her experience and industry network with founders, and how Web3 opens a whole new world of possibilities to create, grow and reward communities. Join us for today’s conversation and don’t forget to subscribe to our newsletter via waa.berlin/#newsletter.