The Mobile User Acquisition Show

273 Episodes

1. 🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

   Published: 2/16/2021
2. 📐 More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle 🗄️

   Published: 2/9/2021
3. 📹 How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers 💃

   Published: 2/2/2021
4. 🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐

   Published: 1/25/2021
5. 🔑 How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️

   Published: 1/19/2021
6. ☕ The Mobile User Acquisition Show takes a break 😊

   Published: 1/9/2021
7. 💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏

   Published: 12/31/2020
8. 🧑‍🏫 How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️

   Published: 12/23/2020
9. ⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟

   Published: 12/17/2020
10. 💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦

    Published: 12/8/2020
11. 🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️

    Published: 11/30/2020
12. 🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑

    Published: 11/19/2020
13. 📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡

    Published: 11/13/2020
14. 🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡

    Published: 11/3/2020
15. 🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️

    Published: 10/27/2020
16. 📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️

    Published: 10/23/2020
17. ✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪

    Published: 10/8/2020
18. 📋 The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid & Grit 🤸

    Published: 10/7/2020
19. 🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈

    Published: 10/2/2020
20. 🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes 🍎

    Published: 9/29/2020