The Mobile User Acquisition Show

273 Episodes

1. ⚡How to capitalize on the native ad opportunity - with Bozo Jankovic (Business Development Manager at GameBiz) 🎮

   Published: 4/28/2020
2. 🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬

   Published: 4/23/2020
3. 🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀

   Published: 4/21/2020
4. 👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯‍♂️

   Published: 4/15/2020
5. 😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨

   Published: 4/10/2020
6. 😷Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑

   Published: 4/6/2020
7. 🥇How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)🚀

   Published: 4/1/2020
8. 😳Mini-episode -> "Welp! I don't see my Google UAC installs in my MMP."🕶

   Published: 3/27/2020
9. 🎮How to build genre-defining gaming studios - with Michail ‘Mishka’ Katkoff (Head of Studio at Rovio, Founder at Deconstructor of Fun)🌈

   Published: 3/24/2020
10. 🚀4000%+ engagement lift from early tests - the superpowers of in-app messaging - with Andy Carvell(Co-Founder at Phiture)😎

    Published: 3/18/2020
11. 📶How to supercharge your retargeting ads with automated personalization - with Lomit Patel (VP of Growth at IMVU)🏃🏽‍♂️

    Published: 3/11/2020
12. 📖Learnings from 200+ app store conversion tests - with Sharath Kowligi (Head of Ad Monetization at GameHouse)🕹

    Published: 3/4/2020
13. 🤩100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business & Marketing at Dirtybit)👀

    Published: 2/25/2020
14. 🙆🏾‍♂️Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)🌎

    Published: 2/18/2020
15. 🗝How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓

    Published: 1/28/2020
16. ⛔️Why bidding isn't everything -> the (simple) math behind winning ad auctions🏆

    Published: 1/28/2020
17. ⌛️Budgeting for the #win - how to set budgets for your campaigns & ad sets 💵

    Published: 1/15/2020
18. 🤲🏽How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)🌟

    Published: 1/3/2020
19. 👌🏽The Q1 opportunity: 3 factors that can unlock growth📈

    Published: 12/18/2019
20. 🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑

    Published: 12/12/2019